You are currently viewing 25 Important Tools for Running Your Startup Efficiently

25 Important Tools for Running Your Startup Efficiently

One of the major ways to grow and run your business successfully is through the use of efficient tools.

You need to know which tools are important to your startup and which options are best for you.

The more effective your tools are, the more chances of increasing your efficiency and productivity.

Additionally, when you use great tools, you reduce the cost and length of time spent in accomplishing tasks and completing projects.

Different tools serve different purposes. Hence below are important tools for running your startup efficiently. 

The tools below will help you with the following categories:

  • Finance and Accounting
  • Marketing
  • Market Research
  • Productivity and Collaboration
  • HR
  • CRM
  • Social Media Management
  • Content Creation

Important Finance and Accounting Tools for Startups

1. QuickBooks

QuickBooks is a well-known accounting software that takes care of your startup’s accounting and bookkeeping needs. They help you organize all your financial records in one place and sync with your banks to stay up to date.

Additionally, QuickBooks keeps these three financial areas of your startup in check: Invoicing, expenses, and reports.

2. Gusto

Don’t want to stress over your startup’s payroll processes and employee benefits? Then Gusto is for you.

Gusto covers the monetary issues regarding your employees, and they also offer dynamic plans to fit your startup needs.

Additionally, it is an all-in-one platform with various tools like a burn rate calculator, salary comparison tool, and more to serve HR purposes.

3. Expensify

As a startup, you need to keep track of your expenses to ensure it is at a minimum due to budget constraints.

A trusted tool like Expensify will go a long way in regulating, tracking, and managing your expense history.

Furthermore, Expensify simplifies expense reporting which is usually daunting and helps with generating invoices.

It also has a QuickBooks integration feature.

Important Marketing Tools for Startups

4.  GetResponse

GetResponse is one of the best email marketing tools out there. They can help you send emails, create pages and automate your marketing.

Furthermore, GetResponse allows you to create converting sales funnels for your startup. You can easily build and grow your email list with its exceptional lead-generation tools.

Also, this tool offers personalized tools to suit your startup demands.

5. AdEspresso

To get the most out of paid ads and boost them up for success, AdEspresso is your go-to tool.

AdEspresso split testing and ad optimization enable you to reach the right audience for your ads. This will speed up your marketing efforts as you get to focus on your target audience.

With this marketing tool, you can create, manage, and analyze ads for Instagram, Facebook and Google all in one place.

6. Google Analytics

Google Analytics provides you with valuable insights regarding your target audience or website visitors.

This tool showcases the channels that drive a lot of traffic to your website and allows you to measure your startup’s advertising ROI.

Additionally, Google Analytics gives you real-time reports on website activities, website visitor behavior, website conversions, and more.

7. SEMrush

For all your SEO and PPC-related marketing, SEMrush is the perfect tool to boost its success.

SEMrush tools can help you grow organic traffic by:

  • Discovering national and local keywords related to your startup.
  • Analyzing your domain’s backlink profile.
  • Running technical SEO audits.
  • Tracking your SERP positions daily.
  • Providing you with both data and strategy.

SEMrush is a widely trusted tool by online marketers that will get you two steps ahead in your marketing campaign.

8. Biteable

Video marketing is now an integral part of marketing and Biteable can help you accomplish that.

Biteable helps you easily create eye-catching, outstanding, and marketable videos with studio quality.

Additionally, this tool enables you to create animations, cartoons, explainer videos, social media video ads, and more for your online marketing campaigns.

Important CRM Tools for Startups

9. Salesforce

Salesforce is a well-known customer relationship management tool that you can use to increase your sales revenue.

This is a cloud-based CRM software that helps you find, engage and sustain a healthy relationship with your customers.

Salesforce ensures no stone is left unturned when it comes to marketing to your customers and generating sales. They have a large scale of products to swing all of your CRM goals and plans into action.

10. Zendesk

Zendesk is a widely trusted CRM tool that has a dedicated solution for startups. This solution makes it easy to help support your customers by managing all their interactions in one place.

Another wonderful thing Zendesk does for startups is that your first 6 months with them are completely free, helping you save cost whilst enjoying the benefits.

Furthermore, Zendesk allows you to create AI chatbots for improved customer experience and automation features that won’t require continuous intervention.

11. HubSpot CRM for Startups

HubSpot has a CRM dedicated to the growth and success of startups. This CRM allows you to acquire and retain customers through its host of solutions and integrations.

Additionally, HubSpot CRM grants you access to the same powerful suite of tools that can help you boost sales or streamline customer service at a discounted cost.

They also offer different discounted packages based on where you are on your startup journey.

Important Productivity and Collaboration Tools for Startups

12. Slack

Slack makes teamwork flow easily, keeping members connected.

Also, the conversations between team members are well organized so that they can stay updated and not lose track of one another.

Slack has a feature called the workflow builder that allows you to automate routine tasks to focus on more important tasks.

Furthermore, if you want great collaboration between team members, get Slack.

13. Trello

Trello is not just about teamwork but building a productive team.

With Trello boards, cards and lists you can get much more work done than in a usual setting. This productivity tool has features that allow your team to create and customize workflows for each project.

Furthermore, Trello allows you to integrate your top work tools for easier access.

For collaboration integrated with productivity, Trello is the tool for you.

14. Google Drive

To get all of your files or documents in one place, Google Drive is a great organizational tool that simplifies collaboration due to ease of access.

Google Drive provides seamless integration to cloud-native apps which ensures heightened productivity amongst your team.

Furthermore, it has Google AI and search technology to make finding files a lot faster. This can help accelerate your work performance.

15. ClickUp

ClickUp prides itself on its ability to center all your work, projects, and tasks in one central place.

Secondly, it has a task feature that lets you customize the way you manage work, including goals feature to help you monitor and manage your work strategy.

Important Social Media Management Tools for Startups

16. Buffer

Buffer is an authoritative all-in-one platform for complete social media marketing management.

This social media management tool has a host of features to enable you to showcase your brand’s story, grow your audience, and boost your engagement.

Furthermore, you can plan all of your social media content and schedule it ahead of time with Buffer. 

17. Hootsuite

Hootsuite makes social media content planning and scheduling an easy experience with the help of automation tools.

Therefore, to save time and prevent last-minute fixes, employ the use of Hootsuite to boost your social media marketing campaigns.

Furthermore, you get to stay connected to your audience by responding to all their comments from the inbox feature available in Hootsuite.

Important HR Tools for Startups

18. BambooHR

BambooHR eases the daunting process of recruitment off your shoulders and allows you to pick the right talent for your startup.

This HR tool makes the process of hiring, onboarding, preparing compensation, or building culture seamless.

Furthermore, it gives you the ability to stay updated with employee records, manage performance, track time off, and much more.

19. day100

day100 is an HR platform that lets you easily hire the right people for your startup. 

This tool automates the process of sending self-assessments and reference checks to candidates all through the interview process.

day100 gives your candidates a thorough check and enables you to make data-driven decisions. 

Additionally, they also have great technical features like the structured analytical dashboard, algorithmic scoring, and ranking, etc to give you a seamless experience.

Important Content Creation Tools for Startups

20. Grammarly

Grammarly is your virtual content writing editor that will prevent you from making any sort of typos or grammatical errors in your web copy, blog posts, articles, social media posts, etc.

Additionally, this tool aids you with your tone, clarity, appropriate word suggestions, and writing style for your content write-ups.

Finally, Grammarly provides you with an accurate plagiarism checker to prevent any form of plagiarism in your content.

21. Canva

This is a must-have for almost all online marketers. Canva is an exceptional visual diverse tool that can help you create high-quality graphics like images, infographics, slides, posters, business presentations, and more.

With this tool, your ability to make appealing creative designs for marketing purposes is unlimited.

Furthermore, Canva provides you with ready-to-use templates to easily get started.

22. BuzzSumo

Don’t want to run out of content ideas? BuzzSumo is for you. This tool helps you to easily come up with appropriate content ideas related to your industry trends.

You can easily discover fresh, up-to-date, and trendy topics for your startup. 

BuzzSumo showcases valuable insights into the most engaging topics for your audience and allows you to carry out a competitive analysis for content growth.

Important Market Research Tools for Startups

23. Survey Monkey

Survey Monkey is a top software for running online surveys and carrying out market research for businesses.

Also, they have integrations and plugins to enable you to bring survey insights into your business apps.

Furthermore, you can collect survey responses from their global consumer panel.

24. Typeforms

Typeforms are a fun, engaging, and interactive way to get feedback from your target audience.

Their questions are built in a way that feels like a conversation that you don’t get tired of, which brings about higher completion rates.

Typeforms brings fun to market research and makes surveys less of a chore with its design and sleek interface.

25. Facebook Audience Insights

To get in-depth and detailed knowledge of your target audience, the Facebook Audience Insights feature makes it easy.

This tool gives you a demographic overview of two groups of people; those connected to your page and those on Facebook.

Furthermore, you get to have an insight into people’s interests, lifestyles, and needs.


Startup tools are abundant on the web; select the ones that fit your startup budget and work demands.

Secondly, don’t be skeptical about investing in these tools as they will be worth the investment long term. The tools will minimize your work time and increase productivity by delegating repetitive tasks.

Finally, ensure you have a trusted and efficient tool or tools for all aspects of your business operations.

Startup Growth Guide Staff

This content is written by the Startup Growth Guide staff. Gain competitive advantage and stead ahead of the curve by reading the insights we share on the blog. Also, contact us to learn how we can help to grow your business online.

Leave a Reply