Marketing insights, trends, and tools to improve your marketing efforts and optimize your content creation and distribution for better traffic, conversion, and sales.
A study carried out in the early months of 2024 indicated that almost half of the decision-makers were planning to increase their global content marketing budgets with more than 85% planning to either maintain or go up their spending on Content Marketing.
Ever since the first set of unsolicited bulk emails was sent to about 400 potential clients in 1978, resulting in $13 million in sales, business leaders and marketing managers around the globe have had their eyes set on influencing customer behavior via their inboxes.
Today, 63% of a company’s market value is based on its online reputation and one bad review or comment is enough to shatter customer trust and loyalty.
Research by U.S. Bank shows that lack of internal cash flow management is one of the greatest reasons some businesses fail, with the failure rate at 82%.
If customers can be both emotionally engaged with, and trusting of the brand at the same time, then several powerful connections can develop that can last for a long period.
Recent research shows that 75% of B2B buyers use social media to support their decision-making, underscoring the impact of effective social media engagement.
Work models have become more flexible, so starting a side business is feasible for many people. Particularly for creative endeavors, there are countless opportunities that you can fit around a busy schedule.
According to a report by the World Economic Forum, about 65 million young people (aged 15-24) are currently unemployed, reflecting a 13% youth unemployment rate.
According to research, using retargeting strategies could increase click-through rates of ads by up to 10x, compared to typical display ads, thereby improving conversion and sales substantially.
A study conducted by Wyzowl has stated that over 91% of companies are using video as a promotional tool, which is a record high from when the stats were first recorded in 2016.
The fast-paced nature of today’s business environment makes managing IT challenges difficult for startups. It’s hard to tackle issues like low budget and scalability troubles when others are already doing far better.
According to a study by Startup Genome, 70% of high-growth startups fail due to premature scaling, which highlights the importance of a well-planned growth marketing strategy to secure early clients.
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