Category: Marketing

Marketing insights, trends, and tools to improve your marketing efforts and optimize your content creation and distribution for better traffic, conversion, and sales.

Why Short-Form Videos Are the Future of Digital Marketing

A study conducted by Wyzowl has stated that over 91% of companies are using video as a promotional tool, which is a record high from when the stats were first recorded in 2016.

Navigating IT Challenges for Startups: Key Strategies for Success

The fast-paced nature of today’s business environment makes managing IT challenges difficult for startups. It’s hard to tackle issues like low budget and scalability troubles when others are already doing far better.

Growth Marketing Expertise for Startups: How Startups Can Acquire Their First Paying Clients

According to a study by Startup Genome, 70% of high-growth startups fail due to premature scaling, which highlights the importance of a well-planned growth marketing strategy to secure early clients.

A Comprehensive Guide to Improving Your Brand’s Digital Visibility

Enhancing your brand’s digital visibility not only attracts more potential customers but also signals that your business is reliable and well-positioned within the industry.

The Ultimate Guide to Rank Math SEO Plugin

Rank Math is a powerful SEO plugin for WordPress that has made a name for itself by providing all you need to boost your site’s search engine game, all wrapped in one easy-to-use package.

How to Identify Market Opportunities Using Innovative B2B Research Technology

Discovering market opportunities is crucial for B2B ventures. Leveraging data-driven insights and AI-powered tools can help businesses identify trends, meet customer demands, and stay competitive, especially as digital B2B sales interactions increase rapidly.

How To Use B2B Market Research To Drive Strategic Decision-Making

According to an Ascend2 2021 survey, businesses that use market research have the following top three objectives: increasing customer loyalty (46%), improving conversion rates (43%), and enhancing understanding of the customer journey.

10 Marketing Tactics That Drive Startup Growth

With limited resources and fierce competition, startups need to employ smart and efficient marketing tactics to stand out. This article explores ten proven tactics that work.

9 Important Steps to Follow When Starting a Business in 2024

Nearly 50% of new businesses that started five years ago failed, and almost half of those failures occurred within the first year, showing the need for thorough planning and preparation when starting a business.

5 Startup Growth Hacks: Lessons from Successful Companies

That 90% of startups fail within the first decade proves that achieving lasting success requires more than a great idea. A closer look at successful companies reveals this further.

Do These 5 Things Before Starting Your Business

20% of businesses fail in their first year of operation while over 70% fold up after ten years. To increase your chances of success when starting, this is your guide.

10 Best AI Video Generators in 2024

Statistics show that American adults spend 55 minutes more per day watching digital video than TV, showing the need to prioritize video content and these AI video generators make this effortless.

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Category: Marketing

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