Everywhere you turn, you find video content.
Statistics show that American adults spend 55 minutes more per day watching digital video than TV, with an average of 1 hour spent on TikTok daily.
It’s a no-brainer that marketers who want to get ahead must prioritize video content in their strategy and craft compelling visual narratives to capture the attention of consumers and win their hearts.
Before now, creating video content, especially for marketing purposes, used to be a hassle. Besides possessing at least basic knowledge of filming, you had to be versed in complex video editing software such as Adobe Premier Pro. However, with the rise of AI video generators, you can now create more video content at a lower cost and in less time.
With AI video generators, you can create new videos, repurpose existing ones, add voiceovers, use realistic avatars, and so on. These tools have become increasingly popular, so much so that the global AI video generation market is expected to have more than tripled in worth by 2030.
1. Canva
Canva is one of the most popular graphics design platforms in the world right now. But many people don’t know that it can also be used to edit videos. Not only that, it features AI capabilities that can be used to generate professional-looking videos with minimal effort.
Using Canva’s Magic Design™ technology, you get automatically generated video layouts, transitions, and effects when you upload images, video clips, audio, and other elements.
All these elements are intelligently combined into cohesive, visually appealing videos. You can also get the video automatically synced to music and add captions, alongside many other video editing capabilities.
2. Descript
Descript takes a unique approach to video content creation. Unlike traditional video editors that rely on a timeline-based interface, Descript allows you to edit your content by directly manipulating the transcribed text. A key advantage of this is that it saves a lot of time.
So, by automatically transcribing audio and video files, Descript enables you to quickly identify and remove filler words, pauses, and other unwanted content simply by editing the text. This streamlines the editing process, especially if you’re a creator who produces a lot of talking-head-style content.
Other useful features Descript supports include screen recording, multi-track audio editing, overdubbing, noise reduction, and more.
3. Fliki
Imagine an AI-powered video creation platform that features more than 1,000 realistic AI voices. That’s what Fliki is: a video platform that combines text-to-speech and text-to-video capabilities.
It can transform a simple written script into an engaging video, complete with dynamic visuals and lifelike voiceovers.
You can even turn a blog post or a presentation document into a video in minutes. This makes Fliki a versatile tool for content repurposing.
4. HeyGen
If you want to create a video presentation, say, for a sales outreach or educational content, then HeyGen is one of your best bets.
It’s one of the AI video generators that allows users to produce studio-quality videos with AI-generated avatars and voices effortlessly.
You can choose from 100+ AI avatars, or you can create your own, specifying features such as ethnicity, age, etc. It also features over 300 voices and accents and currently supports over 40 languages, with plans to add more.
More so, with HeyGen’s API, you can easily integrate these powerful capabilities into your product and create avatar videos programmatically.
5. Invideo AI
Like many other AI-powered video creation platforms, Invideo can automatically generate a video with appropriate visuals, voiceover, and music once you type in a script or description of what you want. Also, you get to choose from several AI-generated voices for your video, or even clone yours to get the accent and tone right.
Invideo is also a powerful video editing on its own, apart from the AI features. It provides access to a library of thousands of templates, millions of stock media assets, as well as several customization options.
6. Opus Clip
Unlike general-purpose video editors, OpusClip has a more specific function, and it does it excellently well. Essentially, it can be described as a video clipping tool. Say you want to turn long-form videos into engaging short-form content, OpusClip is what you should turn to.
As we know, short-form video content is selling fast across social media platforms, especially on TikTok, Instagram, and YouTube. With OpusClip, the creation of viral-worthy clips is simplified as the algorithm identifies the most compelling moments in your videos and rearranges them into cohesive short-form content.
In addition, it computes a virality score that helps you measure your clip’s potential for success.
7. Peech
Peech is an AI-powered video creation platform that is particularly geared towards creating branded video content. It simplifies the post-production process by enabling you to quickly repurpose existing videos for different platforms and generate branded snippets with customizable layouts.
Being able to automatically optimize videos for various use cases is one superpower that several marketing and content creation teams would love to have under their belts. In short, Peech’s editing features offer users a lot of creative freedom and flexibility to build a professional brand presence.
8. Synthesia
With Synthesia, you can create professional-quality videos without any extensive video production skills. For instance, Synthesia allows you to select from hundreds of AI avatars to make your videos engaging. These avatars can speak in over 130 languages; so, it’s easy to localize your content with AI, especially if yours is a multinational brand.
Also, you can clone your voice to create personalized voiceovers. Notably, Synthesia’s video editing process is designed to be more intuitive than usual, employing ‘triggers’ instead of a traditional timeline. This makes it easy to animate scenes and make edits quickly.
9. Visla
Visla’s AI video generator can be used to create captivating videos from various content types, such as text, blogs, audio, images, clips, and even screen recordings. With automatic editing, you can enhance the videos with CTAs, voiceovers, subtitles, intros, outros, and all kinds of branding elements that give videos the air of a professional feel.
Additionally, via its Workspaces feature, Visla allows teams to collaborate on video projects to drive efficiency.
10. Wondershare Filmora
Wondershare Filmora has always been one of the biggest video editing software platforms. Now integrated with intelligent AI features, it offers a range of advanced tools and capabilities for novice and experienced video creators.
For instance, one of its standout features is the AI Copilot, which suggests edits while working and can perform tasks through natural language commands, saving you significant time and effort.
Also, the text-based editing feature allows you to edit videos directly by manipulating the automatically generated transcripts.
Combined with all its traditional video editing features, Filmora is one of the most powerful AI video generators you can use.
Take Advantage of AI Video Generators for Your Business
Using AI video generators is only one of how you can future-proof your marketing strategies.
To learn more about how to position your business to get ahead of the competition in the years to come, follow StartUp Growth Guide for resources, guides, insights, and more, and subscribe to our free newsletter for weekly updates.
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