Leveraging technology is key to enhancing business efficiency and staying competitive.

For small business owners, investing in SaaS solutions might seem daunting due to perceived high costs and complexity. However, there are a multitude of free business tools that can transform various aspects of your operations without any financial investment.

From improving customer service and streamlining project management to boosting marketing efforts and enhancing content creation, these solutions offer powerful functionalities that are accessible and user-friendly.

Marketing and Social Media Tools

This section covers seven free business tools that will streamline your marketing efforts and enhance your online interaction without breaking the bank.

1. Canva

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Canva is an AI-powered design tool that simplifies the creation of professional graphics, from flyers to social media posts. While Canva offers a robust free version, it also has paid plans that provide additional features like brand kits and more extensive asset libraries.

Key Features:

• Drag-and-drop interface
• Extensive library of templates
• AI-powered design suggestions

2. Hootsuite

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Hootsuite excels in social media management, featuring automated post scheduling that helps maintain a consistent online presence. A free version is available, but more comprehensive features can be accessed through paid versions.

Key Features:

• Schedule posts across multiple platforms
• Monitor social media streams in one dashboard
• Track social media campaigns

3. Buffer

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Buffer supports businesses with analytics and social media post-scheduling. The free plan offers basic tools, while premium plans enhance functionality with deeper analytics and more posting privileges.

Key Features:

• User-friendly post scheduling
• Insights into post-performance
• Ability to manage multiple accounts

4. GetResponse

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GetResponse is popular for its email marketing capabilities, featuring automated campaigns and audience insights to optimize marketing efforts. The free version is comprehensive, though advanced features are available in paid plans.

Key Features:

• Email campaign automation
• Segmentation and targeting
• Detailed reporting and analytics

5. HubSpot Marketing

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HubSpot Marketing offers CRM tools that assist in managing and analyzing customer interactions, enhancing the overall marketing strategy. Its free version includes basic CRM functionalities, with more advanced features in its paid plans.

Key Features:

• Contact management and organization
• Email marketing tools
• Website activity tracking

6. Zoho Social

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Zoho Social provides tools to manage social networks, schedule posts, and track performance effectively. It includes a free version suitable for small businesses, with more detailed analytics available in premium versions.

Key Features:

• Real-time monitoring
• Collaborative content calendar
• Customizable reports

7. ChatGPT

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ChatGPT is an AI-driven conversational agent developed by OpenAI, designed to simulate human-like text-based conversations. It can assist with a variety of tasks, including answering questions, providing recommendations, and even handling specific customer service queries when integrated into websites, apps, or social media platforms.

While it can enhance customer interactions by providing instant responses, it’s important to note that ChatGPT operates within the limits of its training data and algorithms, requiring oversight for tasks like handling sensitive or complex customer service issues. This makes it a valuable tool for businesses looking to streamline interactions and provide quick responses to common inquiries.

Key Features:

• Natural language processing for understanding and responding to inquiries
• Integration with various messaging platforms
• Scalable customer service solutions
• Paid Version: Yes, typically offering more advanced customization, extended interaction capabilities, and integration options.

Customer Service Tools

Here, we explore four free business tools that boost efficiency and improve customer satisfaction, while also noting their optional paid upgrades for expanded capabilities.

8. Tidio

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Tidio combines live chat capabilities with AI bots to offer real-time customer support. This tool is perfect for businesses looking to automate responses and engage customers effectively.

• Free version available: Yes
• Paid version: Offers additional customization and more advanced analytics.
• Key Features:
• AI-powered chatbots
• Real-time visitor monitoring
• Integration with popular eCommerce platforms

9. Zendesk

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Zendesk is a well-established customer service software that utilizes automation to streamline support processes. It’s designed to improve customer satisfaction and handle inquiries efficiently.

Free version available: Limited trial period

Paid version: More robust features including advanced analytics and greater customization.

Key Features:

• Ticketing system with automation
• Multi-channel support (email, chat, phone)
• Extensive integration options

10. Freshdesk

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Freshdesk makes customer support seamless with its AI-driven automation. It helps teams manage queries at scale by automating repetitive tasks and organizing tickets.

Free version available: Yes

Paid version: Adds features like time tracking, custom roles, and advanced reporting.

Key Features:

• Event-triggered automation
• Multi-channel ticketing
• Reporting and analytics

11. Chatbot.com

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Chatbot.com allows businesses to easily build and deploy AI chatbots. These bots can handle common customer queries, providing a constant, immediate level of interaction.

Free version available: Yes

Paid version: More complex bot capabilities and integration features.

Key Features:

• Easy-to-use chatbot builder
• Integration with CRM and other tools
• Customizable chatbot templates

Content and SEO Tools

Utilizing free business tools can dramatically enhance both the writing quality and the SEO of your content. Here’s a look at four tools that are transforming content creation and SEO.

12. Grammarly

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Grammarly is a widely recognized AI-powered tool that helps improve grammar, spelling, and style in writing. This tool is invaluable for businesses aiming to maintain a professional tone and error-free content.

Key Features:

• Real-time grammar and spelling checks
• Style and tone suggestions
• Plagiarism detector (available in the paid version)
• Grammarly offers both free and paid versions, with the premium version providing advanced checks for sentence structure, style, and plagiarism.

13. Hemingway Editor

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The Hemingway Editor enhances readability by identifying complex sentences and suggesting simpler alternatives. It’s an excellent tool for ensuring your content is accessible to a broader audience.

Key Features:

• Highlights hard-to-read sentences
• Identifies passive voice
• Suggests simpler words to improve readability

• While Hemingway Editor is free to use online, it offers a paid desktop version that provides additional features like offline use and direct publishing options.

14. SurferSEO

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SurferSEO optimizes your content to rank higher in search engine results by analyzing over 500 on-page signals. This tool is crucial for businesses that want to improve their online visibility through targeted content optimization.

Key Features:

• SEO audit and content editor
• Keyword density analysis
• SERP analyzer

• SurferSEO offers a free basic plan with limited features and several paid plans that offer comprehensive SEO tools and capabilities.

15. Answer the Public

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Answer the Public taps into the queries people are making in search engines, providing insights into what your audience is looking for. This information can be used to tailor content that meets the needs and interests of your target audience.

Key Features:

• Visual keyword research and content ideas
• Data on search questions and prepositions
• Trend analysis for different keywords

• Answer the Public provides limited free searches and a pro version with unlimited searches and more detailed analytics.

Design and Video Tools

Several free business tools can enhance your design and video production, making professional results accessible even to those on a budget. Here’s a closer look at five standout tools, each with its capabilities and premium options for advanced features.

16. Lumen5

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Lumen5 is a user-friendly, AI-driven video maker designed specifically for businesses looking to engage their audience through dynamic video content. Using AI, Lumen5 helps transform text content into video narratives automatically, making it a valuable tool for content marketing.

Key Features:

• Automated storyboard creation
• Extensive media library
• Custom branding options
• Paid Version: Yes, with enhanced features such as higher video quality and more customization options.

17. Piktochart

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Piktochart leverages AI to assist users in creating impactful infographics and visuals effortlessly. Ideal for presenting data visually, it simplifies the design process, enabling even novices to produce sleek, informative graphics.

Key Features:

• Intuitive drag-and-drop interface
• Rich template library
• Interactive charts and maps
• Paid Version: Yes, offering more templates and advanced design features.

18. Animoto

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Animoto allows users to create and edit videos with ease, thanks to its AI-powered platform. It provides a range of templates tailored to different business needs, making it easier to produce professional-looking videos that resonate with viewers.

Key Features:

• High-quality video templates
• Simple, user-friendly editor
• Music library and licensing
• Paid Version: Yes, which includes higher video quality and more customization options.

19. Remove.bg

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Remove.bg is a straightforward yet powerful tool that uses AI to automatically remove backgrounds from images. This is particularly useful for creating product photos, portraits, and marketing materials where a clean, distraction-free background is needed.

Key Features:

• Automatic background removal
• No manual selection needed
• Supports images of people, products, animals, and cars
• Paid Version: Yes, providing higher resolution outputs and batch processing.

20. DeepArt

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DeepArt stands out by turning ordinary photos into artworks using the styles of famous artists. This AI-driven tool analyzes your photos and applies techniques from various art styles, creating unique and captivating images.

Key Features:

• Style transfer technology
• Numerous art styles are available
• High-quality artistic effects
• Paid Version: Yes, offering high-resolution downloads and faster processing.

Finance and Accounting Tools

A variety of free business tools make accounting and finance both accessible and efficient. Here’s a look at five standout options that offer both free services and premium upgrades.

21. Wave – Free Accounting Software

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Wave is a comprehensive, free accounting platform specifically designed for small businesses, freelancers and consultants. It provides a suite of financial services, including invoicing and receipt scanning, without any cost. For businesses looking to expand their capabilities, Wave offers paid services for payroll and credit card processing.

Key Features:

• Unlimited income and expense tracking
• Invoice creation and management
• Receipt scanning via mobile app
• Optional paid features for payroll and more

22. Expensify – Expense Reporting Software

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Expensify simplifies the way businesses manage expense reports. Its receipt scanning feature uses AI to extract relevant information, reducing manual entry and errors. Expensify offers a basic free version suitable for individuals, while more robust features are available through its paid plans.

Key Features:

• SmartScan technology to capture receipt details
• Automatic submission and approval workflows
• Integration with major accounting software
• Paid upgrades for advanced control and insights

23. Mint – Budget Tracking and Financial Planning

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Mint is a popular free tool for personal finance management, but its utility extends to freelancers and small businesses looking to manage budgets and track expenses. While Mint is primarily free, it integrates with paid financial products where it earns referral fees.

Key Features:

• Real-time budgeting and expense tracking
• Customizable financial goals
• Credit monitoring and financial suggestions
• Free with no paid version, earns from referrals

24. Pocketsmith – Forecast Future Cash Positions

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Pocketsmith uses AI to enable forecasting and scenario planning for your finances. The free version offers basic budgeting tools and allows you to see up to six months into the future. A paid version expands these capabilities significantly, offering a 10-year financial projection and more frequent updates.

Key Features:

• Cash flow forecasting
• Budget and expense tracking
• “What if” scenarios to plan future finances
• Basic free plan with more advanced features available for paid

25. Credit Karma – Free Credit Score and Financial Insights

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Credit Karma provides users with free access to credit scores and insights, helping businesses understand and improve their financial standing. While the core services are free, Credit Karma also suggests financial products like loans and credit cards, from which it earns commissions.

Key Features:

• Free credit score updates and monitoring
• Financial product recommendations
• Insights into factors affecting credit
• Completely free service, with revenue from product referrals

Productivity and Project Management Tools

These tools are useful for organizing tasks, managing team communications, and automating workflows. Let’s explore some of the best tools in this category.

26. Asana

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Asana is a project management tool that simplifies workflows and improves team collaboration. Its automated workflows help reduce manual tasks and keep projects on track.

Key Features:

• Task assignment and scheduling
• Automated workflow builder
• Progress tracking with project timelines
• Free version available; more features with paid version

27. Trello

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Trello is an intuitive collaboration tool that organizes projects into boards, lists, and cards. It provides a visual overview of what is being worked on and who is working on what.

Key Features:

• Customizable boards and cards
• Easy drag-and-drop editing
• Integration with various apps
• Free core service; additional features in paid plans

28. Slack

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Slack is a communication powerhouse designed for the modern workspace. It features AI search capabilities to help you find important messages, files, and conversations quickly.

Key Features:

• Organized chat rooms (channels)
• Voice and video calls
• File sharing and collaboration
• Free basic version; more comprehensive options available in paid versions

29. Notion

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Notion serves as an all-in-one workspace where you can write, plan, collaborate, and get organized. It allows you to take notes, add tasks, manage projects, and more in a single interface.

Key Features:

• Notes and documentation
• Knowledge management
• Task and project management
• Free for personal use; paid plans for teams and additional features

30. Airtable

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Airtable combines the simplicity of a spreadsheet with the complexity of a database. Its automation features are great for streamlining data entry and connecting workflows.

Key Features:

• Grid, Calendar, Kanban, and Gallery views
• Customizable fields and forms
• Automation of tasks
• Free version available; advanced capabilities with paid plans

Sales and CRM Tools

Here’s a closer look at some of the top free business tools in the sales and CRM category, all of which also offer upgraded paid versions for expanded capabilities.

31. HubSpot CRM

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HubSpot CRM stands out as a premier free CRM tool, integrating extensive marketing automation features. It’s an ideal choice for businesses aiming to streamline their sales processes without initial investment.

Key Features:

• Contact and lead management
• Email tracking and notifications
• Marketing automation integrations
• Detailed reports and insights dashboard
• Paid Version: Yes, with additional marketing, sales, and service features.

32. Streak CRM

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Streak CRM transforms Gmail into a powerful CRM tool, enabling users to manage contacts and sales pipelines without leaving their inboxes. This seamless integration makes Streak particularly accessible for startups and solopreneurs.

Key Features:

• Manage deals, support queues, and project workflows directly from Gmail
• Email tracking
• Task and reminder setting
• Paid Version: Yes, offering more advanced features and higher limits.

33. Zoho CRM

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Zoho CRM provides sophisticated sales automation software with AI predictions, helping businesses forecast trends and customer behavior effectively. Its AI assistant, Zia, offers predictions to help increase sales efficiency.

Key Features:

• Sales trend analytics
• Visitor tracking
• AI-powered assistant for predictions and recommendations
• Paid Version: Yes, with features like advanced customization, multi-user portals, and increased data storage.

34. Salesforce Essentials

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Salesforce Essentials gives small businesses access to powerful CRM software with AI insights from Salesforce’s cutting-edge AI, Einstein. This scaled-down version of their enterprise solution is designed specifically for smaller teams.

Key Features:

• Lead and opportunity management
• Einstein AI for insights
• Case management
• Paid Version: Yes, with more extensive customization, reporting features, and support options Starting from $24 monthly.

35. Pipedrive

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Pipedrive focuses on sales management with an emphasis on boosting productivity through automation. Its intuitive interface and effective automation tools help teams close deals more efficiently and with less manual effort.

Key Features:

• Visual sales pipelines
• Email integration
• Automation of repetitive administrative tasks
• Paid Version: Yes, which includes more advanced analytics, greater customization options, and expanded automation capabilities.

Human Resources Tools

Here, we explore some of the leading free business tools that offer a range of automated HR solutions. Most of these tools provide basic services for free with more advanced features available in paid versions.

36. Trinet

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Trinet is a robust HR platform designed to streamline operations for small to medium-sized businesses. This cloud-based system automates many core HR tasks, allowing businesses to focus more on strategic growth and less on administrative overhead.

Key features:

• Employee onboarding
• Payroll management
• Benefits administration
• Paid version available for enhanced features

37. Workable

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Workable is a comprehensive recruitment software that incorporates AI to enhance the talent acquisition process. It’s particularly effective in automating candidate searches, helping companies find the right talent faster.

Key features:

• AI-powered candidate sourcing
• Applicant tracking system (ATS)
• Recruitment marketing
• Paid version available for comprehensive recruiting tools

38. BambooHR

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BambooHR is an intuitive software tailored for managing HR databases. Its automated reminders help ensure that no key HR tasks are missed, from onboarding to performance reviews, making it an excellent tool for maintaining HR compliance and efficiency.

Key features:

• Centralized employee information
• Automated reminder system
• Performance management tools
• Paid version available with advanced analytics and reporting capabilities

39. HireVue

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HireVue offers an innovative video interviewing platform that leverages AI to streamline the interview process. This tool is perfect for companies looking to enhance their interviewing techniques and improve hiring quality.

Key features:

• AI-driven video interviews
• Pre-employment assessments
• Interview analytics
• Paid version available for deeper insights and customization options

40. Deputy

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Deputy provides scheduling software with auto-scheduling capabilities, greatly reducing the time and effort typically associated with employee shift planning. It’s particularly useful for businesses with variable staffing needs.

Key features:

• Auto-scheduling
• Time and attendance tracking
• Communication tools
• A paid version is available for more extensive integration and features

Miscellaneous Tools

In this section, we explore some other notable free business tools that can help businesses thrive in the digital age:

41. Google Analytics

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A powerhouse in web analytics, Google Analytics allows businesses to understand user behavior and make informed marketing decisions. While the basic service is free, Google also offers a premium version known as Google Analytics 360 which includes additional features.

Key features:

• Real-time data reporting.
• Audience demographic insights.
• Conversion tracking.
• Integration with other Google services.

42. Microsoft Power BI

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This business analytics service provides interactive visualizations and business intelligence capabilities with an intuitive interface that allows end users to create their own reports and dashboards. Microsoft Power BI offers a free version with basic features and a paid Pro version that allows for more extensive data collaboration and sharing.

Key features:

• Drag-and-drop functionality for data visualization.
• Ability to integrate with multiple data sources.
• Real-time dashboard updates.
• AI-powered insights.

43. Tableau Public

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Tableau Public is a free software that enables anyone to connect to a spreadsheet or file and create interactive data visualizations for the web. There is also a premium version available, Tableau Professional, which offers more powerful tools and data connectivity options.

Key features:

• Interactive dashboards.
• Shareable insights across the web.
• Integration with various data sources.
• User-friendly interface for creating complex visualizations.

44. Chatfuel

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Chatfuel provides tools to build AI chatbots for Facebook Messenger without coding knowledge. It is free for up to 1,000 subscribers, beyond which you would need to switch to a premium plan to handle more conversations and gain additional features.

Key features:

• Easy drag-and-drop interface.
• No coding required.
• Integrates with Facebook Messenger.
• Automation of responses based on user input.

45. ManyChat

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ManyChat helps automate conversations on Messenger with AI chatbots, making it easier to engage customers at scale. The basic version is free, but for more advanced features, ManyChat offers a paid version.

Key features:

• Visual bot builder for ease of use.
• Integration with Facebook Messenger.
• Tools to send targeted messages.
• Built-in analytics to track engagement.

AI Writing and Content Generation Tools

With several free business tools available, companies can now produce high-quality, engaging content efficiently and effectively. Let’s explore some of the leading AI-powered content creation platforms:

46. Writesonic

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Writesonic is designed to help businesses create compelling marketing copy swiftly. It utilizes advanced AI to generate content that resonates with audiences and drives engagement. Writesonic offers a free version with limited capabilities, and a paid version that provides more extensive features.

Key Features:

• Automated blog posts, emails, and product descriptions
• Ad copy generation for social media platforms
• SEO optimization for better content visibility

47. Copy.ai

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Copy.ai is an AI tool that excels in producing digital ad copy, blog posts, and a variety of content types. It aims to simplify the content creation process using natural language processing techniques. Copy.ai offers both free and paid versions, catering to different business needs.

Key Features:

• Multiple content formats including blog ideas, product descriptions, and taglines
• Simple user interface for quick content generation
• Supports several languages enhancing global reach

48. Peppertype.ai

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Peppertype.ai generates not just content ideas but also entire pieces of marketing copy. This tool is a go-to for businesses looking to brainstorm and create quality content effortlessly. Peppertype.ai also has a free version for basic use and a premium version for more advanced features.

Key Features:

• Instant content generation from headlines to blog outlines
• AI-driven suggestions for improving engagement
• Streamlined workflow for content teams

49. Rytr

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Rytr serves as an AI writing assistant, providing support across various content types from emails to video scripts. Its versatility makes it a popular choice among content creators. Rytr offers a limited free version and a paid subscription that unlocks full access to all features.

Key Features:

• Supports over 30 use cases and more than 20 tones
• Built-in plagiarism checker
• Easy integration with a content management workflow

50. Jasper

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Jasper stands out as an advanced AI tool that handles a wide array of content creation needs. It is particularly effective for businesses aiming to scale up their content output. Jasper provides a free trial, after which users need to switch to a paid plan to continue enjoying its comprehensive services.

Key Features:

• High-quality content generation for blogs, ads, and emails
• Command feature to direct AI on specific content goals
• Collaboration tools for team-based content creation

Final Thoughts

The landscape of small business operations can be greatly enhanced by incorporating AI into daily practices. These free business tools provide a diverse range of solutions that can automate tasks, enhance productivity, and improve decision-making.

Embracing these tools is a smart step towards future-proofing your business in a digitally driven world because by leveraging them, you can reduce overhead costs and streamline processes for your business, thereby gaining a competitive edge in your industry.

Featured Image by macrovector on Freepik

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