Data-backed business insights, trends, tools, and strategies to enable you build, innovate, and grow your startup efficiently.
While many people choose to focus on the financial aspect of side hustles whilst dreaming about financial freedom and an early retirement, what about the relationship between side hustles and career growth and development?
A study carried out in the early months of 2024 indicated that almost half of the decision-makers were planning to increase their global content marketing budgets with more than 85% planning to either maintain or go up their spending on Content Marketing.
There is an increasing demand for AI-driven tools that enhance accessibility and user engagement. These includes text-to-speech tools, which was valued at about $3.45 billion in 2023 and expected to reach over $21 billion by 2032.
Research by U.S. Bank shows that lack of internal cash flow management is one of the greatest reasons some businesses fail, with the failure rate at 82%.
If customers can be both emotionally engaged with, and trusting of the brand at the same time, then several powerful connections can develop that can last for a long period.
According to Indeed’s latest report from 2024, about 7 in 10 workers admitted their openness to new opportunities. At the same time, when people check out prospective employers, part of the main concerns for 74% of workers is how much they could get paid.
Semrush is one of those few tools that enjoy widespread recognition among digital marketers. It is in the same ranks as Ahrefs, Moz, and the like. In a lot of ways, Semrush’s popularity is highly well-deserved.
According to recent studies, 73% of millennials are willing to spend more on sustainable brands, while 66% of consumers consider sustainability when making purchasing decisions.
Recent research shows that 75% of B2B buyers use social media to support their decision-making, underscoring the impact of effective social media engagement.
Work models have become more flexible, so starting a side business is feasible for many people. Particularly for creative endeavors, there are countless opportunities that you can fit around a busy schedule.
According to research, using retargeting strategies could increase click-through rates of ads by up to 10x, compared to typical display ads, thereby improving conversion and sales substantially.
Research shows that more than 82% of small business failures stem from cash flow issues, weak financial preparation, or lack thereof, and thus the need for strategic financial instruments cannot be overstated.
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